Seeing Through Stories

Stories are a medium that people use to make sense of the world around them. They are all around us! Every day we hear stories, narrate stories, and get impacted by stories!

In today’s age of technology, we are constantly flooded by stories, be it presentations at work, retelling of events to friends, or even your personal social media posts. This makes it essential to tap into storytelling's emotions to create lasting messaging.

Think of your grandmother, father, or just your colleague. You might realize that your mind has created a story about every person you have known. We get to learn, introspect, or just get affected by their stories. 

Take, for example, the story of Greta Thunberg, Mahumad Yunus, or Malala Yousafzai. We remember all of them with their stories of changing the world as we see it and, for their service, to humanity at large. There is a story related to their struggles and ideas, and how we perceive that story makes these individuals memorable.

You might wonder how to use this to your organization’s advantage.

Organizations work with people of myriad backgrounds and events. It’s important for us to bring those stories to the fore. An impactful story will have a far-reaching effect on making a case for the great work that organizations/ businesses do tirelessly and, more importantly, invisibly. 

Whether it's a business, an impact organization, or anyone else, it’s important to look at the impact they create through untold narratives.